Services
Website Architecture...
Your Website should lead your customer by the hand to a sale...
Your Site Should Make You Money...
Web design and SEO Design are different. Anyone can make a pretty website using Flash, or a number of different programs. If your goal is a pretty site, you are done! If your goal is to get visitors and make money with your site, you need to re-think your process. A properly designed SEO website works well with both your customers and the search engines.
The average site visitors visit only one page. Why? Because there is nothing compelling enough for them to stay. Visitors make decisions quickly about whether a site is right for them, will entertain them, or will solve their problem.
You have a couple of seconds to convince them. Beyond search engine presence you need to build a gripping home page that addresses visitor needs and wants without having to scroll down or click a whole bunch of buttons, and absolutely presents text in under 10 seconds.
Web site design is critical or your site message may not even be delivered.
There are several advantages to a web site sales effort, not the least of which is cost and control. But the steps necessary are similar to opening any store. Just like in any store, the information or products you offer are important. Where potential customers go in your store (site) is also very important. Having people wandering in and out of your store won’t earn you any money. Helping a potential customer walk down the path to a sale if the most profitable way to go. This is known as navigation architecture.
It is the process of helping customers find their way to the solutions you offer. It most importantly helps customers take the next step to the sale (whether contacting you, getting people into your local store, or paying online).
To construct a content-rich website takes planning. We incorporate expert online architectural design principles, carefully combining information delivery and intuitive navigation to fulfill visitor needs while accomplishing your business goals. Developing a proper site structure is vital to a site that will attract and also gratify visitors.
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Site development considers concepts at a national or regional level. We offer design guidance to make sure that nothing is overlooked, that major Search Engine Optimization opportunities are identified and understood, and develop a site that takes your business and your customers into account.
If someone you hire wants to start work on your site without gathering information about your business to the point of being annoying, run away!
The better you do building your site on the front end, the less you have to do to correct it later. Your web site is a tool to generate business, and any time spent away from your core business expertise to revise or maintain your tools is probably time poorly spent. If you choose to not to optimally develop your site and don’t plan for site maintenance, be prepared to have an average site.
Average sites are fine, but won’t make you any money based on ROI. Successful sites require continuous attention.
Also, if you decide to sell products on the Web, it is important to consider your direct and hidden costs. Development hosting and maintenance are factors you need to consider. On average, with content update and revisions, plus improving presentation, allow approximately 10% of the development time each month for the care and feeding of your site. If it took 100 hours to build your site, then allow 10 hours per month to maintain it and promote it properly.
We can help you develop a plan for your site that can help you maintain you site within your budget. Contact us now and let's talk!
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Want a free evaluation of your business situation? Just fill out the contact us form and we can help your business succeed on the web!
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